The MindShift Method
Retrain Negative Thought Patterns That Influence How You Think, Feel and Behave
The MindShift Method™ is a structured approach for working with recurring cognitive patterns that can influence how you think, feel and behave.
At its foundation is Cognitive Pattern Reprogramming™ (CPR), a methodology developed by Rob Edmonds for identifying and retraining established cognitive patterns. Rather than relying only on conscious effort to manage the same familiar patterns, The MindShift Method™ uses guided sessions designed to work with the recurring patterns themselves so that different cognitive patterns can become established over time.
The MindShift Method™ is a guided personal development approach built around Cognitive Pattern Reprogramming™ (CPR), a methodology developed by Rob Edmonds for identifying and retraining recurring cognitive patterns so that different patterns can become established over time.
Cognitive Pattern Reprogramming™:
The Methodology Behind MindShift
Cognitive Pattern Reprogramming™ (CPR) is the underlying methodology developed by Rob Edmonds for identifying and retraining recurring cognitive patterns.
The MindShift Method™ is the structured framework through which Cognitive Pattern Reprogramming is applied and delivered in the MindShift Method app.
Developed by Rob Edmonds
Rob Edmonds is the creator of Cognitive Pattern Reprogramming™ and The MindShift Method™.
His work forms the methodology behind the guided sessions available through the MindShift Method app.
About Rob Edmonds →
A structured approach to identifying and retraining recurring cognitive patterns that can influence how you think, feel and behave.
The MindShift Method™ is a practical framework developed by Rob Edmonds for applying Cognitive Pattern Reprogramming™ through structured guided sessions. It is designed to help people identify recurring cognitive patterns and work with those patterns directly, with the aim of establishing different patterns over time.
What Is the MindShift MethodTM?
The MindShift Method™ is a structured framework for identifying and working with recurring cognitive patterns that can influence thoughts, emotions and behaviour.
Some patterns can become familiar and automatic through repetition. They may influence how situations are interpreted, how emotions are experienced, the decisions we make and the behaviours that follow.
Cognitive Pattern Reprogramming™ provides the underlying methodology for working with these recurring patterns. Through The MindShift Method™, guided sessions are used to identify and retrain established cognitive patterns so that different patterns can become more familiar over time.
The focus is not on analysing every past experience or simply teaching someone how to manage the same recurring pattern differently. Instead, the Method is designed to work with the recurring cognitive pattern itself and support the development of different patterns of thinking, feeling and behaviour.
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Different Approaches to Personal Change
There are many ways to approach personal change, each with a different focus. Understanding these differences helps explain where the MindShift Method™ fits and why it focuses specifically on recurring cognitive patterns.
Understanding Past Experiences
Exploring past experiences can provide valuable context and help people understand how particular thoughts, feelings or behaviours may have developed.
Insight and reflection can therefore play an important role in understanding ourselves and recognising recurring patterns.
The MindShift Method™ takes a different but complementary focus. Rather than requiring detailed analysis of past experiences, its guided sessions focus on identifying recurring cognitive patterns and working with those patterns directly through Cognitive Pattern Reprogramming™.
Using Conscious Strategies
Conscious strategies can include reframing thoughts, setting intentions, planning different responses and deliberately practising new ways of thinking or behaving.
These strategies can provide practical tools for responding differently in everyday situations.
The MindShift Method™ approaches change through recurring cognitive patterns. Cognitive Pattern Reprogramming™ is used within guided sessions to identify established patterns and work toward retraining those patterns so that different cognitive patterns can become established over time.
Changing Behaviour and Habits
Behaviour-focused approaches can use repetition, planning, environmental changes and deliberate practice to help establish different behaviours and habits.
Repetition and practice can be important parts of creating new routines and responses.
The MindShift Method™ focuses on the recurring cognitive patterns associated with thoughts, emotions and behaviour. Rather than concentrating primarily on practising a different behaviour or response, Cognitive Pattern Reprogramming™ is designed to work with and retrain the recurring cognitive pattern itself.
Where the MindShift Method Fits
The MindShift Method™ does not depend on any one of these approaches. Its particular focus is on recurring cognitive patterns — familiar patterns that can influence thoughts, emotions and behaviour and may become established through repetition. Cognitive Pattern Reprogramming™ provides the methodology used within MindShift's guided sessions to identify and retrain these recurring patterns so that different cognitive patterns can become established over time.
The Core Principles of the MindShift Method™
“The MindShift Method™ views many recurring challenges not as fixed parts of who you are, but as recurring cognitive patterns that may have become familiar and established over time.”
This principle sits at the centre of The MindShift Method™. It provides a way of looking at recurring difficulties through the cognitive patterns associated with them, rather than treating those difficulties as fixed aspects of identity.
Cognitive patterns can become familiar through repetition and may influence how situations are interpreted, how emotions are experienced, the decisions we make and the behaviours that follow.
The MindShift Method™ focuses on identifying these recurring cognitive patterns. Cognitive Pattern Reprogramming™ provides the underlying methodology used within the guided sessions to work with and retrain the patterns themselves.
The aim is not simply to become more aware of an old pattern and practise a different response whenever it appears. The approach is designed to help establish different cognitive patterns so that the familiar pattern itself can change over time.
How Cognitive Pattern Reprogramming™ Works
1. Recognise the Recurring Pattern
What it means
Notice recurring cognitive patterns that appear in particular situations, thoughts or experiences.
Why it matters
A pattern first needs to be recognised before it can be worked with. Identifying what repeatedly occurs provides a clearer starting point for the reprogramming process.
What you'll notice
You begin to see recurring thoughts and responses as patterns that can be observed and worked with, rather than simply as fixed reactions.
2. Identify How the Pattern Operates
What it means
Explore how the recurring cognitive pattern is associated with familiar thoughts, emotions and behaviours.
Why it matters
Recurring patterns can become established and automatic over time. Understanding the pattern more clearly helps identify what is being targeted through the guided process.
What you'll notice
You may develop greater awareness of the connection between a recurring cognitive pattern and the thoughts, emotions or behaviours associated with it.
3. Retrain The Pattern
What it means
Use the guided Cognitive Pattern Reprogramming™ process to work with the established cognitive pattern itself, with the aim of developing different patterns over time.
Why it matters
The purpose is not simply to practise a different response while the original recurring pattern remains unchanged. CPR is designed to work with the pattern itself so that different cognitive patterns can become established.
What you'll notice
With repeated guided use, different patterns may become increasingly familiar, reducing the dominance of the older recurring pattern.
Why the MindShift Method Focuses on Recurring Patterns
The MindShift Method™ is built around the principle that recurring cognitive patterns can become increasingly familiar and established through repetition over time.
Patterns Can Become Established Through Repetition
The MindShift Method™ focuses on identifying recurring cognitive patterns that may have become familiar and established through repetition.
Patterns Can Influence Responses
Recurring cognitive patterns may influence how situations are interpreted, how emotions are experienced, the decisions we make and the behaviours that follow.
Retraining Recurring Patterns
Rather than focusing only on individual situations, responses or outcomes, The MindShift Method™ uses Cognitive Pattern Reprogramming™ to work with and retrain recurring cognitive patterns themselves.
Focused on Recurring Patterns
The Method does not require detailed analysis of every past experience. Its guided sessions focus on recurring cognitive patterns and the process of retraining those patterns.
Together, these principles explain why recurring cognitive patterns are central to the MindShift Method™ and Cognitive Pattern Reprogramming™.
The Ideas Behind Pattern-Based Change
The MindShift Method™ draws on ideas that sit alongside established areas of research in psychology and behavioural science. These include how patterns can become increasingly automatic through repetition, how thoughts and behaviours can occur with differing degrees of conscious awareness, and how established cognitive and behavioural patterns can change over time.
Research into habit formation has shown that repetition in a consistent context can progressively increase the automaticity of behaviour, although the time required varies considerably between individuals. Research on automatic processes has also examined how thoughts, evaluations, emotional reactions and behaviours can occur with differing degrees of conscious awareness, intention and control.
Psychological research has also explored how established patterns of thinking can change. Cognitive restructuring, for example, involves identifying and evaluating existing thoughts and beliefs and developing alternative interpretations. Research in related areas provides broader scientific context for understanding how familiar cognitive and behavioural patterns can become established and how change may occur over time.
These areas of research provide useful scientific context for concepts such as repetition, automaticity, cognitive patterns and pattern change. They should not, however, be interpreted as direct clinical evidence for Cognitive Pattern Reprogramming™ itself.
References
I would put these underneath in a smaller-font “Selected Research” area, possibly collapsible if you don't want the references visually dominating the page:
Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W., & Wardle, J. (2010). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998–1009.
View the research
Bargh, J. A. (1994). The Four Horsemen of Automaticity: Awareness, Intention, Efficiency, and Control in Social Cognition. In Handbook of Social Cognition.
View the research
Ezawa, I. D., & Hollon, S. D. (2023). Cognitive restructuring and psychotherapy outcome: A meta-analytic review.Psychotherapy, 60(3), 396–406.
View the research on PubMed
Gollwitzer, P. M. (1999). Implementation intentions: Strong effects of simple plans. American Psychologist, 54(7), 493–503.
View the research
How the MindShift Method™ Is Applied
The MindShift Method™ is delivered through structured guided audio sessions that apply Cognitive Pattern Reprogramming™ to help identify and retrain recurring cognitive patterns.
Guided Sessions
Guided audio sessions take users through the Cognitive Pattern Reprogramming™ process, with each session focused on particular recurring cognitive patterns or areas of everyday life.
Structured Pathways
Sessions are organised into MindShift Pathways covering different patterns and areas of everyday life, making it easier to find a guided session relevant to the cognitive pattern someone wants to retrain.
Retraining Recurring Patterns
The guided sessions are designed to work with recurring cognitive patterns themselves, using Cognitive Pattern Reprogramming™ with the aim of helping different patterns become more established over time.
Most guided sessions are approximately 20 minutes, making them practical to incorporate into a regular routine.
The experience is designed around:
Short, guided sessions
Regular guided use over intensity
Access wherever the app is available
A MindShift Method™ Experience
"The Impact Was Immediate!"
What He Noticed
In his testimonial, he describes noticing changes in several areas of his everyday experience, including:
feeling calmer and more present
feeling greater control over how he responded
reduced stress and reactivity
more consistent behaviour
better sleep and mental recovery
“I didn’t realise how much was changing until others pointed it out.
I was calmer, more present—and sleeping properly again.”
“After years of high-pressure work, I was carrying more than I realised.
This gave me a structured way to regain control and reset how I responded.”
Individual experiences with the MindShift Method™ will vary.
Dip. Strategic Psychotherapy | Dip. Clinical Hypnosis | Certified NLP Master Practitioner
About Rob Edmonds
Creator of The MindShift Method™ and Cognitive Pattern Reprogramming™
Rob Edmonds is a Strategic Psychotherapist, Clinical Hypnotherapist and Certified NLP Master Practitioner, and the creator of The MindShift Method™ and Cognitive Pattern Reprogramming™.
Through his clinical work, Rob observed how recurring cognitive patterns can be associated with thoughts, emotions, behaviour and decision-making. This led him to develop Cognitive Pattern Reprogramming™ — a structured methodology focused on identifying and retraining recurring cognitive patterns so that different patterns can become established over time.
Rob holds professional qualifications in Strategic Psychotherapy and Clinical Hypnosis and is a Certified NLP Master Practitioner. His work draws on these disciplines to inform the methodology behind The MindShift Method™ and the guided sessions through which it is applied.
Rob is also the author of The Mindshift Method: Cognitive Pattern Reprogramming and Founders Built to Lead, and co-founder of Mindshift Mentors.
What Makes the MindShift Method™ Different?
The MindShift Method™ combines a pattern-focused methodology with structured guided sessions designed for practical use in everyday life.
Focused on Recurring Patterns
The Method focuses on identifying and retraining recurring cognitive patterns that may influence thoughts, emotions and behaviours.
A Structured Guided Process
Cognitive Pattern Reprogramming™ is applied through guided audio sessions designed to identify and retrain recurring cognitive patterns, with the aim of helping different patterns become established over time.
Designed for Everyday Application
Sessions are organised around specific recurring patterns and areas of everyday life, providing a practical way to use the Method regularly and work with the cognitive patterns relevant to the individual.
Frequently Asked Questions
1. What is the MindShift Method™ and how does it work?
The MindShift Method™ is a structured framework for applying Cognitive Pattern Reprogramming™ through guided audio sessions. The sessions are designed to help identify and retrain recurring cognitive patterns so that different patterns can become established over time. Strategic Psychotherapy and Clinical Hypnotherapy techniques may also be used within particular guided sessions.
2. What is Cognitive Pattern Reprogramming™?
Cognitive Pattern Reprogramming™ (CPR) is the methodology developed by Rob Edmonds that underpins The MindShift Method™. It focuses on identifying and retraining recurring cognitive patterns that may be associated with thoughts, emotions and behaviours, with the aim of helping different cognitive patterns become established over time.
3. Is the MindShift Method™ the same as hypnosis?
No. Clinical Hypnotherapy may be used as part of the delivery process, but it is not the methodology itself. Cognitive Pattern Reprogramming™ provides the underlying framework, while guided techniques, including Strategic Psychotherapy and Clinical Hypnotherapy, may be used within particular sessions.
4. What if I've tried hypnosis before?
Previous experiences with hypnosis do not necessarily reflect how you will experience The MindShift Method™. The Method uses Cognitive Pattern Reprogramming™ as its underlying framework, with Clinical Hypnotherapy used as one of the techniques that may support particular guided sessions. Individual experiences vary.
5. What can I use the MindShift Method™ for?
MindShift Pathways organise guided sessions around areas such as stress and overthinking, sleep and recovery, focus and mental performance, relationships and emotional balance, habits and lifestyle change, confidence and other areas of personal development. You can explore the Pathways to find sessions relevant to the recurring pattern or area of life you would like to work with.
6. How does the MindShift Method™ approach stress and anxiety?
The relevant MindShift Pathways include guided sessions focused on recurring cognitive patterns associated with experiences such as stress, anxious thinking, overthinking and mental overload. The sessions use Cognitive Pattern Reprogramming™ to work with and retrain recurring cognitive patterns rather than simply teaching users to practise different responses to the same familiar patterns.
7. Can the MindShift Method™ support better sleep?
The Sleep & Recovery Pathway includes guided sessions focused on recurring patterns associated with difficulty settling, night-time thinking and returning to sleep. Individual experiences vary, and persistent sleep difficulties may warrant advice from an appropriate health professional.
8. Can it help with habit change?
The Habits & Lifestyle Change Pathway includes sessions focused on recurring cognitive patterns associated with habitual behaviour. Rather than focusing only on conscious intention or repeatedly practising a different response, Cognitive Pattern Reprogramming™ is designed to work with and retrain the recurring cognitive patterns associated with the habit.
9. Do I need to revisit or analyse past experiences?
The MindShift Method™ does not require detailed analysis of every past experience. Its guided sessions focus primarily on identifying and retraining recurring cognitive patterns rather than requiring extensive exploration of how those patterns originally developed.
10. Can Cognitive Pattern Reprogramming™ change or manipulate my memories?
The MindShift Method™ is not designed to alter, erase or implant memories. Its focus is on identifying and retraining recurring cognitive patterns rather than changing the factual content of past experiences.
11. Can I use the MindShift Method™ alongside therapy or other support?
The MindShift Method™ is intended as a personal development and wellbeing resource and is not a substitute for professional medical or mental-health care. If you are receiving treatment or have questions about whether the Method is appropriate alongside your existing care, discuss this with your treating health professional.
12. Is the MindShift Method™ safe?
The MindShift Method™ uses non-invasive guided audio sessions. Individual circumstances differ, so users should follow any safety guidance provided with the sessions and seek appropriate professional advice where they have medical or mental-health concerns.
13. How long are the sessions?
Most MindShift Method™ guided sessions are approximately 20 minutes, although session length can vary. They are designed to be practical to incorporate into a regular routine.
14. How long does it take to notice a difference?
Individual experiences vary. Some users report noticing differences relatively quickly, while others may notice changes more gradually. The MindShift Method™ is designed for regular guided use rather than promising a particular result within a set period.
Ready to Experience the MindShift Method™?
Choose an individual MindShift Method™ session and experience it free for 7 days.
With hundreds of guided sessions available, MindShift Pathways make it easier to find a session relevant to the pattern or area of life you want to work with.
Choose a pathway → select a session → start your 7-day free trial
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