Rob Edmonds

Creator of the MindShift Method^TM

& Cognitive Pattern Reprogramming^TM

Strategic Psychotherapist | Clinical Hypnotherapist | Certified NLP Master Practitioner | Author

Rob Edmonds is an Australian Strategic Psychotherapist, Clinical Hypnotherapist and Certified NLP Master Practitioner, and the creator of The MindShift Method™ and Cognitive Pattern Reprogramming™.

His work focuses on recurring cognitive patterns associated with how people think, feel and behave, and on approaches designed to retrain established patterns so that different patterns can become more familiar over time.

Cognitive Pattern Reprogramming™ developed from Rob's clinical work and draws on his professional training in Strategic Psychotherapy, Clinical Hypnosis and Neuro-Linguistic Programming.

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Professional Background & Qualifications

Rob's interest in this field has both personal and professional roots. His first experience with hypnotherapy came at the age of 19, after experiencing difficulties with public speaking and exam anxiety. He later trained at the Institute of Applied Psychology in Sydney, earning qualifications in Clinical Hypnosis and Strategic Psychotherapy.

His professional qualifications include:

Diploma in Strategic Psychotherapy
Diploma in Clinical Hypnosis
Certified NLP Master Practitioner

Rob practises in New South Wales, Australia. MindShift Mentors identifies him as an accredited practitioner (LIC#110226), ISPA accredited and an ASCH member.

Development of Cognitive Pattern Reprogramming™

Through his clinical work, Rob observed that people can understand what they would like to change and still find themselves repeatedly responding in familiar ways.

That observation became central to his work. Rather than looking only at an unwanted behaviour or response, Rob became interested in the recurring cognitive patterns associated with the thoughts, emotions and behaviours people repeatedly experience.

From this work he developed Cognitive Pattern Reprogramming™ (CPR), a structured methodology centred on identifying and retraining recurring cognitive patterns so that different patterns of thinking, feeling and behaviour can become established over time.

Rob's approach is informed by his training and experience in Strategic Psychotherapy, Clinical Hypnosis and Neuro-Linguistic Programming, together with his clinical experience working with recurring cognitive and behavioural patterns.

Cognitive Pattern Reprogramming™ subsequently became the methodology underpinning The MindShift Method™and the guided sessions through which the approach is applied.

From Cognitive Pattern Reprogramming™ to

The MindShift Method™

Turning Rob's methodology into a practical guided experience

Cognitive Pattern Reprogramming™ provides the methodology behind Rob's work. The MindShift Method™ translates that methodology into structured guided sessions designed to help identify and retrain recurring cognitive patterns so that different patterns can become established over time.

1. The Methodology

Cognitive Pattern Reprogramming™

Developed by Rob Edmonds as a structured approach to identifying and retraining recurring cognitive patterns associated with thoughts, emotions and behaviour.

2. The Guided Experience

The MindShift Method™

The practical framework through which Cognitive Pattern Reprogramming™ is applied using guided audio sessions designed around different patterns and areas of everyday life.

3. The Pathways

Finding the Right Starting Point

MindShift Pathways organise hundreds of guided sessions into specific areas, making it easier to find a session relevant to the recurring pattern or area of life someone wants to retrain.

Rob writes and voices the guided MindShift Method™ sessions, bringing the methodology he developed into a consistent audio-based format designed for repeated use. The sessions are organised through MindShift Pathways covering different patterns, challenges and areas of personal development.

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EXPLORE MINDSHIFT PATHWAYS

Rob's Professional Experience & Credentials

Professional Qualifications

Rob holds professional qualifications in:

Diploma in Strategic Psychotherapy
Diploma in Clinical Hypnosis
Certified NLP Master Practitioner

These disciplines inform his clinical work and the development of Cognitive Pattern Reprogramming™ and The MindShift Method™.

Clinical & Professional Experience

Through his clinical practice and professional work, Rob has worked with individuals, professionals, leaders and organisations across areas including:

Stress & emotional overwhelm
Resilience and performance
Confidence & decision-making
Leadership development
Behavioural patterns

Author & Creator

Rob is the author of:

The MindShift Method: Cognitive Pattern Reprogramming
Founders Built to Lead

He is also the creator of Dream Glow Hollow™, a children's storytelling series designed to introduce constructive thinking patterns through imagination and guided listening.

Author & Published Work

The MindShift Method: Cognitive Pattern Reprogramming

Rob is the author of The MindShift Method: Cognitive Pattern Reprogramming, which presents his framework for understanding recurring cognitive patterns and their relationship with thoughts, emotions and behaviour.

Founders Built to Lead

Rob is also the author of Founders Built to Lead, extending his work into leadership, performance and the patterns that can influence how founders and leaders respond to pressure and decision-making.

From Clinical Practice to Digital Delivery

Rob's work began in one-to-one clinical practice and has since expanded into guided digital experiences, professional programs and organisational applications.

Through Mindshift Mentors, which he co-founded, his work is delivered through guided programs, digital resources, practitioner relationships and organisational programs. Rob continues to work with individual clients while developing and recording guided MindShift content, helping make his methodology accessible beyond the traditional one-to-one setting.

1. Individual & Clinical Practice

Working with people one-to-one

Rob's clinical work has involved working with individuals across areas including stress and emotional overwhelm, anxiety and fear-based thinking, confidence, decision-making, relationship patterns and recurring behavioural patterns.

This clinical experience contributed to the observations that led to the development of Cognitive Pattern Reprogramming™.

2. Organisational & Professional Programs

Extending the work into professional settings

Rob's work also extends to professional and organisational contexts, contributing to programs focused on areas such as workplace wellbeing, leadership development, resilience, stress management and performance.

Through Mindshift Mentors, these ideas can be incorporated into programs and resources for professionals, leaders and organisations.

3. Guided Digital Experiences

Making the methodology more accessible

The development of guided MindShift sessions has enabled Rob's work to extend beyond one-to-one delivery. Rob develops and records guided MindShift Method™ sessions informed by Cognitive Pattern Reprogramming™, with sessions organised into MindShift Pathways covering different patterns and areas of everyday life.

MindShift Studio provides the digital platform through which these guided experiences can be accessed at scale.

Rob's Work Today

Today, Rob continues to develop Cognitive Pattern Reprogramming™ and The MindShift Method™, create guided MindShift sessions and educational resources, and contribute to programs for individuals and organisations.

His work continues to explore how recurring cognitive patterns can be identified and retrained, allowing different patterns of thinking, feeling and behaviour to become more established over time.

At the centre of his work is a practical question:

What happens when, instead of focusing only on the behaviour we want to change, we work with the recurring cognitive patterns themselves and retrain the patterns associated with how we think, feel and behave?